5 Ways to Grow Your Business Online
By Seen creative & Digital Marketing, Your Local Digital Marketing Experts
In today’s digital age, growing your business online isn’t just an option—it’s a must. Whether you’re a café, retail shop, or service provider in Somerset, these five proven strategies will help you attract more customers, boost engagement, and increase sales. Let’s dive in!
1. Optimize Your Google Business Profile
When potential customers search for “restaurants near me” or “plumbers in [Your Town],” your business needs to appear at the top. Claim and optimize your Google Business Profile by adding accurate hours, photos, and services. Encourage happy customers to leave reviews—businesses with 20+ reviews can see up to 50% more clicks! Update your profile weekly with posts about promotions or events to stay relevant.
2. Create a Mobile-Friendly Website
Over 60% of online searches happen on mobile devices. A fast, user-friendly website is critical to converting visitors into customers. Ensure your site loads quickly, has clear contact info, and includes a “Book Now” or “Shop” button. Not sure if your site is up to par? Our free website audit at www.be-seen-somerset.co.uk/contact can help!
3. Post Consistently on Social Media
Social media is your digital storefront. Share content that connects with your [Town] community—like behind-the-scenes posts, customer shoutouts, or local event highlights. Aim for 2-3 posts per week on platforms like Facebook or Instagram. Use local hashtags (e.g., #[YourTown]Eats) to reach nearby customers. Pro tip: Short videos, like a 15-second tour of your shop, can double engagement!
4. Run Targeted Local Ads
Digital ads let you reach the right people at the right time. Platforms like Facebook and Google Ads allow you to target customers within a few miles of your business. Start small with a £50 budget to promote a special offer or new product. Track results to see what works—our clients have seen up to 3x more foot traffic with well-crafted ads!
5. Build an Email List for Repeat Business
Email marketing delivers an average £42 return for every £1 spent. Start collecting emails by offering a small incentive, like a 10% off coupon for signing up. Send monthly newsletters with updates, exclusive deals, or helpful tips (like this guide!). Keep it personal—address customers by name and share what makes your business special.
Ready to Grow Your Business Online?
At Seen Creative & Digital Marketing, we’re passionate about helping Somerset businesses succeed. These five strategies are just the start—let us create a custom digital marketing plan tailored to your goals.
👉 Book a no-obligation consultation at [be-seen-somerset.co.uk/contact] to see how we can boost your online presence.
Let’s make your business shine online. Visit www.be-seen-somerset.co.uk today and start growing!
